MEET 'RATS'

Some people lead.
Others coach.

Brendon Ratcliffe has spent over 30 years mastering both. From shaping world-class rugby talent to building high-performance cultures, his journey has been driven by one belief—great leadership isn’t about authority, it’s about impact.

NGP applies elite sports coaching to business leadership.

As the founder of The Rugby Site, a globally recognised coaching platform, and New Ground People (NGP), a leadership development program, Brendon helps business leaders think, act, and succeed like elite coaches. With decades of experience in high-performance sports, he equips leaders with the mindset, skills, and strategies to build thriving teams and winning cultures.

WHAT IS NGP?

NGP is a leadership development program designed to reshape how business leaders think, lead, and succeed.

Inspired by elite sports coaching, we equip leaders with the mindset and strategies to coach, not just manage—creating environments where people grow, teams thrive, and organisations push new boundaries.

Why? Because great leadership isn’t about authority—it’s about impact. The best teams in sports and business don’t rely on top-down management. They succeed because of trust, adaptability, and a shared commitment to excellence.

At NGP, we help leaders build that culture—one that drives high performance, resilience, and lasting success.

HOW NGP WORKS?

High-performing teams don’t rely on just one player or a rigid game plan—they move as one, adapt under pressure, and push toward a shared goal.

At NGP, we apply this same philosophy to leadership. Through tailored workshops, we help business leaders shift from managing to coaching—developing the skills, mindset, and strategies to build environments where people thrive and teams excel.

Our approach isn’t about hierarchy or control; it’s about cultivating trust, clarity, and a culture of continuous growth—because great leaders don’t dictate; they empower, challenge, and inspire.

NGP's COACHING FRAMEWORK

Great teams aren’t built by accident.

They are shaped by leaders who understand that coaching—not command—is the foundation of high performance. The NGP Framework transforms business leaders into world-class coaches—developing environments where individuals, teams, and organisations thrive.

Our process and workshops follow three key principles:

STEP 1: Coaching Leadership

“No one has a greater influence on team environments or an individual’s experience within that environment than the coach.”

At NGP, we help business owners, senior leaders, and managers step into their role as coaches. Our workshops provide the knowledge, tools, and confidence to lead with clarity and impact. Because great leadership isn’t about making every decision—it’s about fostering belief, accountability, and independent thinking.

STEP 2: Building the Team Environment

“Make the challenge theirs, and they will rise to it.”

World-class teams don’t succeed because of top-down leadership; they succeed because everyone takes ownership. We teach leaders how to integrate coaching principles into their teams—especially when navigating intergenerational dynamics.

The modern workforce presents a unique challenge: How do experienced leaders collaborate effectively with Gen Z?
Our workshops, such as Senior Business Leaders as Coaches and What is Your True Definition of Leadership?, help crack the code of intergenerational coaching, fostering stronger collaboration, shared leadership, and deeper trust.

STEP 3: Growth Through Learning

"The best teams don’t fear mistakes—they use them."

High-performance cultures thrive on continuous learning, adaptation, and resilience. The best teams get comfortable being uncomfortable—reviewing performance honestly, celebrate the wins, and turn failures into critical learning moments.

At NGP, we create safe yet high-performance review cultures where mistakes become growth opportunities. Our workshops unpack the habits of elite teams, helping businesses design systems that support ongoing success.

HOW NGP IS APPLIED

NGP’s approach isn’t theory—it’s real, measurable, and transformational.

The NGP Framework comes to life through interactive, tailored workshops—where the boots hit the field. Designed to meet each organisation where they are, these sessions aren’t just about theory—they’re about real, hands-on leadership transformation.

Brendon Ratcliffe doesn’t just teach—he draws out the knowledge already in the room, making each session a collaborative, high-impact experience.

Through storytelling, real-world examples, and research-driven insights, leaders gain a deeper understanding of how to build environments where people show up, step up, and give more every day.

GET IN TOUCH

For all inquiries, please fill out the form below. Alternatively, email Brendon at: