Coaching Leadership. Elevating Teams. Redefining Success.
At New Ground People, we take the winning edge of elite sport and bring it to leadership. Because the best teams—on and off the field—aren’t managed, they’re coached.
We help business leaders lead like coaches—building environments where people thrive, teams fire, and organisations break new ground.
WHY NGP?
What If Leadership Was More Than Just Strategy?
Great leaders don’t just call the shots—they build the team. Leadership isn’t about authority; it’s about impact. The best leaders don’t just make decisions—they create environments where people thrive.
At New Ground People (NGP), we bring the winning principles of elite sports coaching into business. Because just like in sport, success isn’t about one standout player—it’s about a team moving in sync, adapting under pressure, and driving toward a shared goal.
Led by Brendon Ratcliffe, NGP brings decades of high-performance sports leadership, team dynamics and game strategy to help business owners and senior leaders lead like coaches—fostering trust, adaptability, and a culture of sustained excellence.
WHO WE HELP
We work with business owners, senior leaders, and teams who are ready to ditch outdated leadership models and embrace a coaching-first approach.
Our clients are curious, ambitious, and ready to level up—because great leadership isn’t about control; it’s about growth, performance, and team cohesion.
We are currently working with:
- Corporate Leaders – Elevate leadership impact and build a high-performance team culture.
- Sports Teams & Coaches – Apply elite coaching principles to drive next-level excellence.
- Entrepreneurs & Business Owners – Build resilient, adaptable teams primed for growth.
- Global Teams – Unite teams across cultures and generations with strong leadership.
OUR COACHING FRAMEWORK
Elite teams have a Playbook.
Now, so do you.
The best leaders don’t just manage—they build high-performance environments. At NGP, we bring the winning strategies of elite sports leadership into business. Our interactive, tailored coaching framework transforms managers into coaches—because great teams don’t happen by chance; they’re built with intention.
Our process follows three key principles:
1. Coaching Leadership
“No one has a greater influence on the team environment or an individual’s experience within that environment than the coach.” We help leaders embrace their role as coaches, equipping them with the skills and confidence to support their teams every day.
2. Building the Team Environment
“Make the challenge theirs, and they will rise to it.” Success isn’t top-down; it’s built on shared leadership, trust, and intergenerational collaboration. We help leaders crack the code of coaching across teams and generations.
3. Growth Through Learning
“The best teams don’t fear mistakes—they use them.” The best teams review performance honestly, celebrate wins, and use challenges as opportunities to improve. We teach leaders how to build a culture where learning fuels success.
GET IN TOUCH
For all inquiries, please fill out the form below. Alternatively, email Brendon at:
© 2025 All Rights Reserved. NEW GROUND PEOPLE